#IDnews#sustainability

Denim Hideout

By June 20, 2019 December 31st, 2021 No Comments

Being located in the heart of the city, with one of our factories in our HQ’s backyard has its perks. What better use of ‘industrial junk’ than for it to be repurposed into art?

Denim has always been a niche of its own, a niche so big that it demands its own space. So, we re-defined one of our under-utilised spaces for something creative. Something useful. Something denim.

With the combined efforts of the washing team, ID creatives & our CEO cheering us on with some good ideas, we have repurposed an unused space into an industrial, vintage, denim showroom. Featuring sharpie art that borders on graffiti, tires spitting out denim, floating bicycles, typewriters and much more. Oh, and of course, our denim collections in all categories!

Tucked away in a corner, a perfect unsuspecting hideaway for some serious R&D.